Thursday 22 January 2009

NOKIA TEAM: What Is Needed for Success in the BGF Business Tournament - the Story of Team Turing&Co



Success Factors for BGF Business Tournament:

- Motivation - Constant motivation is a must-have and the main key to success. In this case, while crunching numbers week after week it helped greatly to remember that we are on the road to Cannes.

- Crossfunctionality - The game demonstrates well the importance of not to sub-optimize but to think holistically, whereas the human nature tends to lure one to overemphasize the importance of his/her own functional area. Hence, a crossfunctional - or crossfunctionally minded - team is an asset.

- Time & Energy - For sure the game required significant amount of both, but at the same time it was even surprisingly enlightening, rewarding and fun. Especially understanding the starting position and the game overall in the beginning was crucial. The last rounds were already rather routine for us.

- Strategy, Analytics & Intuition - Managing a large multinational company is challenging and we kept wondering "What would Olli-Pekka (Nokia CEO) do". Having a clear direction (strategy), understanding the situation (hard core analytics) and coping with uncertainty (intuition) proved to be a winning recipe.

- Physical Fitness - Like in any professional sport, we believe that also in this game excellent physical fitness takes you far. Hence we combined finetuning our analytical skills with running and gym. We plan to continue our training program and to be very fit for the semi-finals and finals - and for the beach in Cannes!

Johanna Lampinen (Development Manager, DSN Design at NOKIA),

Maija Kaukonen (Manager, Lifecycle Management - Analysis at NOKIA),
& Pekka Kokko (Manager, Marketing Investment Management at NOKIA)