Wednesday 11 June 2008

Metsä-Botnia enters to BGF Semifinals!


Los Molineros: Kim Lindström, Timo Malmi and Soili Numme.


Our team name LMFB comes from the Spanish words Los Molineros de Fray Bentos. We chose this name because Timo and Kim were helping in a pulp mill start-up in Fray Bentos, Uruguay. Molineros are men who build and fix wind mills that are used for pumping water for cattle. These pumps are crucial in the parts of the countryside that have no electricity, since there are over 12 million thirsty cows.

We were not able to meet as a team during the first two rounds, and after those rounds our team rank was 4. For the last two rounds we met and put much more effort into the decisions. We were mostly unanimous in our strategy and decisions; only some fixed expenses caused some disagreement. Timo wanted to spend more than Soili, but Soili understood better the impact of the growing market. A quickly growing business area does not necessarily need all that much marketing investments. We managed the risks by minimizing hazardous investments but also tried to seize the opportunity to generate profit for the company or difficulties for our competitors.

Molineros are ready to take the challenge in semi-finals with a relaxed Uruguayn attitude: Now or Mañana!!

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